”Ability to see the bigger picture.

Understanding for the core business.”

”Disciplined. Do not give in.
Hard working and indefatigable.
Loyal and brave.”

”Strong in visuals and design
but with ability to adjust to fit
the clients needs.”




Interactive art director & UX designer

2015 -


Art On
Freelance art director and graphic designer.

1991 -


ScanPartner Annonsbyrå Stockholm
Art director and graphic designer.



Petterson & Brusquini Reklambyrå
Art director and graphic designer.



Stockholm International Fairs, Inhouse
Graphic design and final art.



Snowfling Media. Partner
Art director and graphic designer.

2006 -



Senior multi-faceted UX designer and interactive art director. Passion for the user focus and Human Centered Design Thinking/Design Thinking. Appreciated facilitator.


Background from old school advertising industry. Hyper Island's interactive art director's program (2015) led me to the magic of digital. Now part of TV4's innovation team.


Joyfully challenged by strategy (UX, Customer & Service design) and business-related issues combined with hands-on ideation, prototyping and wireframing.


Trustworthy team player. Perform and facilitate with energy, structure and spirit. Vast experience in advertising, marketing and graphic design.


Family with 2 kids in Stockholm. Dedicated lover of snow and alpine skier, road race bicyclist and mountain biker. Nature. Excellent illustrator and painter, mainly on holidays. Comfortable with any software except for PowerPoint
(use it but hate it. Really.).



+Acumen/IDEO.org course in Human Centered Design 2015


Hyper Island Interactive Art Director student


RMI Berghs Marketing with focus on communication 1991-1993


Konstfack / University College of Arts,
Crafts and Design