Listening to books is really not a newbie. At all.

Listening in CD format is ooooooh so old school.
Using Direct Marketing (did I really wrote that?) is really really so out.


Nevertheless, this is a Direct Marketing project

that actually got rates that scored more than high. The solution made
the finacial department happy and the client jumping of joy.


What I did?

Designed with the aim of tactile and visual surprise moments.

Ideation, art direction, graphic design.


What then?

This is Bonnier. An international media corporate group and Sweden's largest publishing house working dead hard in a disrupted industry.


Bonnier has finally an on-line service for this in
their company BookBeat.