One wet idea.

One extremely skilled photographer. One marvellous writer.
One passionated art director. All in love with nature and swimming.
The 3 of us travelled all the way along the long swedish coast line
during an equally long summer.


Dipping toes, judging the quality of sand, evaluating views

and quality of tourists. And of course, testing all the mindfulness
old open-air swimming baths.


The result?

51 very nit-picked swedish pearls, that earns a day's visit.


My gig in this:
Dipping toes.
Understanding and merging two beautiful creatives into attractive design.
Art direction, graphic design, project management, print management in Stockholm and Beijing.
Map reading.


Marie Dahlberg & Lena Koller.
Wahlström & Widstrand.